Client – IKEA Group – “IKEA’s vision is to create better conditions of everyday life for many people. Their business idea is to offer a wide range of functional and well designed home ware products in prices low enough to make it affordable for a lot of people.”
Work area – elaboration of cardboard 3D coloring models based on IKEA’s soft toys – mouse, hare, owl and frog.
Objectiveń – support for promotion for kids – international contest for drawing, on which would be based a new soft toy.
What is worth attention in terms of this product – collection of 4 models in one action makes the message strong and fulfills needs of most children. On one hand it gives a wide range, on the other hand it gives opportunity to be more active and collect them all.