Direct Channel | ANTI – CONTACTLESS MEGACOLORFUL MAILING
16872
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ANTI – CONTACTLESS MEGACOLORFUL MAILING

About This Project

Client – Profi Credit Company puts emphasize on individual approach to client. It operates almost all over Poland and it disposes of 90 chain offices and a group of 2000 financial advisors.

Work area – concept, creation, production.

Objective –loans sale, creating an image of honest company that takes care of security and integrity of transactions.

What is worth attention in terms of this product – 

Making the recipient open the mail is a main goal of the sender and half of ones success. Simple mailings (letter in a simple, banal envelope) often land in trash without opening them. Bubble envelopes – right after boxes and packages that associate with mailing shopping – are opened almost in 100% (apart form situations when the recipient doesn’t live at that address anymore). Apart from bubble envelopes, another trigger is color of the package. Colorful bubble envelopes are rarely seen in mail boxes, therefore they provoke to open the mail. Recipient wonders what’s inside and curiosity always wins.

The mail itself contained a gift, which associates directly with finanses and their security – anti – contactless case for credit card. These days you don’t have to be very efficient pickpocket to get money from a victim – all you need is a properly constructed card reader. Anti – contactless case is a very practical gift, which will remind the recipient about a company, from which he got a gift. Whether he/she takes advantage of that offer, that depends on current or future needs, so it’s worth to leave a reminder in his/her hands.

Client

Profi Credit Poland Inc

Date

October 2015

Category
Direct Marketing