Direct Channel | CHRISTMAS MAILING – LIVING CHRISTMAS TREES
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CHRISTMAS MAILING – LIVING CHRISTMAS TREES

About This Project

Client: Pracuj Group – Expert from online recruitement and leading supplier of technological solutions supporting HR departments.

Work area– confection of living trees – purchase of constituent elements, dressing it up with candies and hand made ribbons, overprint of plant pots, putting it into decorative packages, distribution to regional offices.

Objective – Christmas present for HR departments

What is worth attention in terms of efficiency of this mailing – despite of it’s traditional, innocent form, it’s a very complex product – it’s alive and it needs to be delivered in an untouched form, in a very short range of time. But first it has to be bought, confectioned and packed – a lot of logistics.

Client Date

Pracuj Group INC

Date

December 2013

Category
Direct Marketing