DIRECT MAILING B2B – HR FOR SPEDITION AND LOGISTICS

About This Project

Client: Pracuj Group – Expert in the online recruitment area and a leading supplier of technological solutions supporting HR departments.

Work area  – Graphic creation of every part of the mailing, copywriting, production, lettershop, elaboration of dedicated 3D Coloring Model – pracuj.pl truck.

Objective  – sale of job ads for drivers.

What is worth attention in terms of this mailing  – mailing for Pracuj Solutions Group PLC was supposed to promote job ads for drivers. A lot of people seek for this occupation on pracuj.pl. To draw recipients attention on this offer, we decided to use 3D Coloring Models in form of a truck. Other elements of mailing made recipients open the mail right after receiving it and they remembered it – it was a big, courier envelope and a tangible element in the mail, which was markers and 3DCM.