Direct Channel | FUNDRAISING APP WWF
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FUNDRAISING APP WWF

About This Project

Client WWF Foundation – “it is one of the biggest foundations in the world working to protect natural environment. 50 years of it’s work in over 150 countries, WWF contributed in protection of many dying breeds of animals and environmentally precious places in the world.”.

Work area– Idea, graphic and substantive creation, working out facebook app software. Production of coasters, which was distributed with different channels, in volume of couple of hundreds of thousands, with a printed QR code, which after scanning was redirecting to the WWF Poland facebook profile.

Objective – A tool, app available for facebook profile fans of the foundation, where they could make the WWF logo as their facebook profile picture, make a donation, fill out the income tax form, using special software, download multimedia such as covers, films, etc.

What is worth attention in terms of this service – a tool, which simplifies fundraisings through Facebook. This type of app works only with a support of other, more traditional channels.

 

Client

WWF Poland

Date

May 2012

Category
Direct Fundraising