Client: PS4 – Play Station VR SONY – above all, that we reccomend.
Work area: Concept, creation, production.
Objective: Event and invitation for it.
What is worth attention in terms of this project: Essence of Direct Mailing. Mix of strong media, such as:
– elegant envelope, which always helps to learn the message faster, provokes recipient to open the mail quickly
– Passport and conscious use of its positive PR – an object, that creates positive associations
– Ticket, which always means something exciting and desirable. A ticket, called “journey”, works very well.
Such a mixture always makes a good impact on recipients. Although, maybe sometimes the product is so good that all the other stuff is not important ;-).