Client: Toyota Motor Poland – Club Toyota Kids – one of the most vigorously operant Club for the youngest ones on the automotive market in Poland.
Work area – creation and production of 3D model, based on the real Toyota bolid that can be seen on the racetrack.
Objective – Premium gadget, PR – reference to eco strategy
What is worth attention in terms of efficiency of this product – despite of complicated shapes, we managed to design a model from one piece of cardboard (excluding spoilers) without aneed to use glue or tapes, etc. Even though the model is not easy to fold, it makes a good impression. In general, we suggest more simple shapes, but the more complex
ones also has its adventages – they fit the 7+ target.
Toyota Motor Poland Ltd. PLC
May 2014