POSTAL HOLIDAY MAILING
Client
Profi Credit Poland
Date
November 2011
Category
Direct MarketingAbout This Project
Objectives: Informing the clients about holiday offer.
Work area:
Mailing in two days – instant response for Client’s needs – in two days we did creation, preproduction and production. Because of the short time, we used digital printing and a form of post cards. Post cards are rarely used in Poland, though they allow to resign from envelope, which takes time and generates costs, moreover, it impedes reaching to recipient with the offer, who need to open the envelope to read it.
In production we used technique of personalizing image, as we can se in the obverse of the post card. Besides, we used font imitating handwriting ad we made it look more personal, created specially for the recipient. Post card was obviously sent as an ad mail, so it cost 1,3 zl to send it.
