Direct Channel | POSTAL MAILING B2B – BUDGET 2013
15836
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POSTAL MAILING B2B – BUDGET 2013

About This Project

Client: Controlling Systems PLC – they support business on every stage of implementation of the controlling – from creating a concept, through implementation of the tool, training the Users, all the way to constant, professional supervision over exploitation of the system.

Work area- creation, production of every part, distribution, phone follow up of the B2B postal mailing.

Objective – getting new clients for Eureca system.

What is worth attention in terms of this mailing  – elegant form of mailing – imitation of a leather briefcase, because the recipients were CEO’s and directors of big companies. As an insert, very interesting communication tool – disappearing content (red briefcase), to draw attention on hidden errors on the spreadsheet programs, for which Eureca is an effective alternative.  

Client

Controlling Systems PLC

Date

June 2013

Category
Direct Marketing