Direct Channel | POSTAL MAILING – FOR EASTER HOLIDAY

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POSTAL MAILING – FOR EASTER HOLIDAY

About This Project

Client:SOS Wioski Dziecięce Foundation – takes care of abandoned children, orphans and children from the disfunctional families. It belongs to the international association SOS Kinderdorf International – that world charity organization works in 133 countries!

Work area – direct mailing (traditional postal mailing) – graphic creation and preproduction, production of the envelope with an unusual easter egg – shaped window and a fundraising gadget – post card.

Objective– fundraising – individual donors. Correspondence with patrons – building relations, sharing information about current activities of the foundation, getting funds on realization the statutory objectives of the foundation.

What is worth attention in terms of efficiency of this mailing – interesting, unusual envelope with the easter egg-shaped window. It refers to the holiday, for which the mailing was prepared. Customized window was supposed to catch recipient’s eye and distinguish mailing from standard bill mail.