Client: Profi Credit – they gained position competitive to the biggest companies, like Provident.
Work area – creation, strategy, first move in DM.
Objective – impact implementation of Good Client Club – market testing and studying reactions on DM.
What is worth attention in terms of efficiency of this mailing – scale of this mailing, which after five years is 50 times bigger then it was 5 years ago (1000 records). Inspiration to this mailing can be found in a Polish movie “Killer 2” – two halfs of the same bill give a PROFIt. We give the movie 2 stars, but 5 stars to the “secret sign”. :-)
Profi Credit Poland