Direct Channel | POSTAL MAILING FOR PROFI CREDIT
15679
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POSTAL MAILING FOR PROFI CREDIT

About This Project

Client: Profi Credit – they gained position competitive to the biggest companies, like Provident.

Work area  – creation, strategy, first move in DM.

Objective  – impact implementation of Good Client Club – market testing and studying reactions on DM.

What is worth attention in terms of efficiency of this mailing – scale of this mailing, which after five years is 50 times bigger then it was 5 years ago (1000 records). Inspiration to this mailing can be found in a Polish movie “Killer 2” – two halfs of the same bill give a PROFIt. We give the movie 2 stars, but 5 stars to the “secret sign”. :-) 

Client

Profi Credit Poland

Date

October 2011

Category
Direct Marketing