
Client: P4 PLC (PLAY) – the most fast developing telecommunications network in Poland.
Work area – direct mailing (traditional postal mailing) graphic creation and preproduction, production of envelope, letter and lettershop.
Objective – promotion and sale of business services.
What is worth attention in terms of efficiency of this mailing – exclusive, silver envelope with a golden address label emphasizes significance of the message and shows respect to recipients. All the information essential to post a mail are placed on a label, not to tamper with the envelope. All that is done to increase quality of a message’s form.
P4 PLC (PLAY)
July 2014