Direct Channel | Rebranding FOMAR
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Rebranding FOMAR

About This Project

Client: Fomar Friction is one of the most recognizable brands offering parts for car breaks in Central and Eastern Europe. Fomar Friction products are available in over thirty countries in three continents – Europe, Asia and Africa. Fomar Friction brand exists since 2004, although it has been present on the automotive market under other names since 1956. Even though it went through some proprietary changes, it always stood out in terms of quality and efficient development strategy.

Work area – rebranding, brandbook & key visual, promotional support in current actions.

Objective – refreshment of the brand, which roots reach times of socialism in Poland and some elements of it’s image also looked like from that time. Cutting off from those associations and creating image of modern and innovative company was a main goal.

What is worth attention in terms of this project – legible minimalism, without needless embellishments. Rather an evolution than a revolution.

Fomar Poland PLC


August 2015