Direct Channel | Rebranding Szczyrk
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Rebranding Szczyrk

About This Project

Client: Town Szczyrk – “Power of energy all year long” – every enthusiast of active, but also revel way of spending free time will find something interesting in Szczyrk.

Work area – rebranding, substantive and graphic elaboration of the summer promotional campaign “Turn on to activity”.

Objective – encourage tourists to take part in fun activities, that were promoting turistic attractions in the town and were strengthening new brand.

 What is worth attention in terms of this project – main asset of new brand is its flexibility. It’s a “graphic set”, which can be loosely modified as required (e.g. graphic mutations according to every turistic attraction). The colours refer to the main slogan “Power of energy all year long” – it’s got colors of every season, because they are crucial for the town’s offer. The logo is simple, warm, it gets to tourists in all ages.

Tourist Information Szczyrk

Direct Marketing, Other