Client: Direct Wines – Winoteka Domowa – Wine Mail – order sale.
Work area – production of mailing and distribution
Objective – direct sale.
What is worth attention in terms of this mailing – unusual format of mailing – type selfmailer. In that order form, when teared off and glued together, transforms into returnable envelope, with a fee shifted to the recipient. That kind of intelligent element has a big impact on response.