Direct Channel | VALENTINE’S DAY MAILING FOR NGOS
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VALENTINE’S DAY MAILING FOR NGOS

About This Project

Client: SOS Wioski Dziecięce Foundation – takes care of abandoned children, orphans and children from the disfunctional families. It belongs to the international association SOS Kinderdorf International – that world charity organization works in 133 countries!

Work area  – postal mailing (fundraising mailing) – graphic creation and preproduction, production of a fundraising gift – heart-shaped balloon.

Objective – fundraising – individual donors. Correspondence with patrons – building relations, sharing information about current activities of the foundation, getting funds on realization the statutory objectives of the foundation.

What is worth attention in terms of efficiency of this mailing – the gift is strictly related to the Valentine’s Day. The recipients were receiving a box (impossible to miss on the everyday correspondence), where they were finding an inflated heart-shaped balloon and fundraising content on the scribble attached to the balloon. 

Client

SOS Wioski Dziecięce

Date

April 2013

Category
Direct Fundraising