Client: Profi Credit Poland is one of the biggest loan companies in Poland. Its selling network consists of over 3300 Finance Advisors and 115 terrain offices.
Work area: Concept, creation, production.
Objective: Mass, direct loan sale.
What is worth attention in terms of this project: The weight is less than 50 g! – instead of a standard letter in an envelope, you could send something similar for the same cost. Visually the box wins:). It costs more, but it works definitely better. Distribution cost takes a big part of direct mailing budgets, therefore it needs to be used maximally! We know techniques of postal fees optimalization and we offer them to our clients. If we additionally use:
– lack of branding outside the box – the unknown is more exciting and makes the recipient open it faster
– inside there is a gadget – reminder – a magnet for fridge that looks like a golden credit card, with a contact number. Magnets usually live long :).
Profi Credit S.A.