Client – Profi Credit Poland – it’s one of the biggest loaning company in Poland.
Work area – graphic and substantial elaboration and production of postal mailing – envelope, letter, lettershop.
Objective – direct, mass sale of loans. Building an image of a modern company.
What is worth attention in terms of efficiency of this mailing – we used a custom, not widely known in Poland, technology of reprinting an envelope with a personalized image. In this case the goal was to communicate offer directly from the envelope and, through a deep personalization, draw recipient’s attention. Application of blue font in the address, which is unusual, seems to be an interesting solution and it can bring on positive response of recipients.
Profi Credit PLC